:30 SECONDS Brings Ad Agency Vapidity to Australian TV

Inspired, I guess, by the unconditional love Mad Men receives from doting ad creatives, Australian network The Comedy Channel is launching a tongue-in-cheek ad drama called :30 SECONDS.

The show takes place in the present, not the past, which means that while lots of douchey Don Draper types still abound, you also suffer the loss of gratuitous smoking, for which much platinum blonde and gratuitous hipster rumpled-shirtiness is expected to compensate.

Palatable and time-wastey. See McBaney, Martin, Marion, Brooker, Barbara, and Sumo. Also see the print pieces, outfitted with irreverent quotage and shiny creatives.

The campaign, by Sydney's Three Drunk Monkeys, launches August 22; the show itself debuts September 7, 8:30 PM.