Wait. What? Ad Prices Are Going Up?

Last week, PubMatic released a study which found industry ad pricing levels have increased 35 percent since the beginning of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges has increased every month, gaining 47 percent since the end of January.

The study reports that while 2008 experienced record lows in online ad pricing, 2009 has shown consecutive ad price growth for every month this year ranging from 3 percent to 15 percent per month. You mean Santa will be bringing presents this year? Please, say it's true.