Possibly the Happiest Bank Campaign Evar

When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.

Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.

Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...