Your 9 to 5 is Noble. And After, There Will Be Beer!

You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"

We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.

Strongbow Beer.

We're not big beer people, but we can certainly identify with a growing lust for neurosis-numbing fermented fruit as the workday wears on. Few things are as dear, or as noble, as the barside fraternity that blossoms between gritty labourers after 6 PM.

Or between ad men around 2.

Work by agency St Luke's with production company Outsider.