Wouldn't It Be Neat if Every Purchase Were Accompanied by Bowing and Dancing?
The music in Palm Pre's "Flow" feels Stephen Spielberg epic, but the concept of the ad itself is a little weird.
In "Flow," a woman saunters into an empty field, settles on a giant rock and starts futzing with her Palm Pre phone. At the same time, an entire army of orange-clad martial arts-inspired dancers appear around her, illustrating her big internal soliloquy with their unified movements.
The ad is supposed to illustrate how the Palm Pre introduces harmony into a life composed of many personal connections -- which is also a nice way of suggesting that the Pre itself will work as intuitively as, if not more so than, the iPhone.
We kinda dug the first Palm Pre ad more, but only because we're Twitter groupies. (Oh yeah, there was also that whole 'topic relevance' thing.) Still though, "Flow" seems like it would look really nice on a big-ass TV.
Work by Modernista.
Topic: Brands, Campaigns, Commercials, Strange, Television
Comments
That 'epic' music is from a great band called M83.... however its anti-Speilberg
Aren't these the same people who did the Beijing Olympics? I betcha the client was stuck on them and was like: I NEED THEM IN A COMMERCIAL. THEY ARE THE VERY ESSENCE OF THE BRAND!
And that's how you get a chick, on a rock, with a phone (do you REALLY think she gets reception out there?) and a sea of random people doing random things around her.