Here's a Message That's Fun for the Whole Family.

Throw open that beach towel, get a public service announcement: "You're probably not expecting to drown today." Not especially, no.

Other fun-tastic messages in ideal places include "You're probably not expecting to need a helmet today" and "Being run over while jaywalking only happens to other people."

And here are some highly depressing, but decidedly effective, TV spots. Sobering stuff for preventable.ca by Wasserman + Partners/Vancouver.