Gyro Worldwide to...Make Industrial Strength Cereal?

Perhaps because they were sick and tired of being confused with a worldwide sandwich conglomerate, Philadelphia-based Gyro Worldwide is changing their name to...Quaker City Mercantile? Wait, what? Gyro/QCM is an ad agency right? So now they're shedding their sub shop image for...some kind of cereal-focused trading exchange?

People! We're in the marketing business, right? We're supposed to make it easy for people to know what brands are, what they stand for and what they do. Right? Right?

But maybe that's old school thinking because Gyro/QCM doesn't really want to be clearly defined as a traditional ad agency, rather, "a company that aims to produce much more than advertising." And that will do so by "drawing on Philadelphia's heritage...to recapture Philadelphia's mighty industrial past and weave a new version of this greatness into its future."

Wait, what? Now we're "weaving greatness?" WTF does that mean?

We give up.