Even in Death, Michael Jackson Sells Pepsi

Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday.

Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events.