...But Are You Sure This Isn't Hooters?

"Hi, honey, welcome to Coca-Cola Zero Headquarters."

We give you possible.cokezero.com, Coke Zero's sad attempt to compete with Pepsi Max -- "The diet drink for men!" -- for the waist-watching XY vote.

Gonna side with @BranislavPeric on this one: the execution is clean, with hardly any laggage and a nice flow from video intro to engagement tools; but there's nothing remotely Coca-Cola about it. It's a cheap silicon-enhanced take on a brand that's supposed to feel perpetually familiar, family-friendly, feel-good and G-rated for the most part.

Girl-on-girl intro-to-porn vibe and ditzy platitudes like "honey" aside, the tackiest part of the presentation is the loading period preceding the interactive environment. After you select an activity at digital Headquarters, you get the pleasure of watching the pelvises of both hostesses sway slowly in the background.

Thank North Kingdom when you're done rubbing the grease off your monitor.