Aaron Fotheringham Explains HowStuffWorks

aaron_fotherington_howstuffworks.jpg

If you think you have challenges in life, meet Aaron Fotheringham, a wheelchair-bound 17-year-old who's created a sport called hard core sitting. Basically, it's extreme skateboarding in a wheelchair.

Recently, Discovery Communications hooked up with Fotheringham who appears in a commercial, launching this week, for the Discovery Channel's HowStuffWorks website. Aaron has Spina Bifida and is the first person to perform a backflip in a wheelchair.

This latest work follows an initial campaign for the site which featured a scuba diving cat.

by Steve Hall    Jun-24-09   Click to Comment   
Topic: Cause, Commercials, Good   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments