Six-Packed Hunks and Bikinied Babes Commute in New York

Casey writes, "It's got to be for something, but I'm not sure what it is..." Well thanks for the detailed information, Casey. We really appreciate it. But, yes, it's definitely for something but we know not what it is. Anyone care to shed some insight on why men and women are walking around New York today in swimwear?

Is it related to that similarly-themed promotion that had similarly-dressed men and woman wandering the streets of New York on Friday?

Either way, it's definitely a travel promotion of some sort.