Newport Beach Film Festival Goes the 'Childlike Wonder' Route

RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival.

It's pretty to look at -- a little like stepping into your childhood nursery, flooded with fairy stories (replaced, in this case, by familiar symbols of film), the atmosphere thick with enigmatic, slightly volatile magic. But it's still markedly less dark than the masters that inspired the work: Terry Gilliam and Tim Burton.

Lovely and only artfully noir (as opposed to forcefully so); we wouldn't mind watching it a few dozen times over the big screen.

Gotta say though, in terms of our favourite approach to promoting a film festival, TBWA\Vancouver's stuff for VIFF last year still takes the cake.