Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront.
This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.
It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.
"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.
"Add the support we'll be giving to Operation Homefront and everybody wins."
Through summer, users can visit the Red Stag website to download exclusive Kid Rock music, as well as enter to win VIP passes, access to aftershow meet-and-greets and Red Stag/Jim Beam merch. There'll also be a sweepstakes called "Call of the Wild," where a winner and three friends can see Kid Rock perform live in Vegas. The contest runs from July 6 to August 31st; enter at jimbeam.com or on the Red Stag/Jim Beam fan pages.
Topic: Brands, Campaigns, Cause, Celebrity, Events, Online, Promotions, Sponsorship
Comments
NASCAR = Non Athletic Sport Centered Around Rednecks.
What other sport captures the essence of life in the USofA.
If only a way could be found to cover the side of oil tankers with corporate logos of consumable products like dish detergent and beer so we could watch them race in a circle while polluting some scenic seaside estuary on a Sunday afternoon.
We could have jets fly overhead on holidays in honor of our conquests on the foreign oil fields of the world where our soldiers have fought and died to keep the price of gas down.
But then again, why go to the trouble of all that when we have NASCAR and such colorful commentary by drivers when they say things like, " the team was really great today but the beer sponsored potato chip carryin dish detergent washing package carting fabric softner Studebaker developed a push in turn 2 and I felt the hot breath of that one tooth wonder from Alabama breathing down my neck and it tried to hold it but the push was too much and I hit the wall in turn 3. I really hate it from the team but now I am going back the the mother home and play Nintendo for the rest of the afternoon. Thanks Darrel".
1: I don't like the fact that they're ruining a great beverage by infusing it with Cherry. Horrible. Why spoil perfection?
2: They're tainting the brand's image with the taint that is Kid Rock. That guy's an ass and a poser. I handed him a glass of Jim Beam backstage at a non-Kid Rock show and he shunned it like the big p**ssy he is.
I never would have known about Kid Rock unless my son (Jamie,now 32) had introduced me to his music one day riding around in his truck with the windows down and the wind blowing in our hair.It was that day, I jokingly said to Jamie, "he could be your Daddy", I said a joke. But every since then it has been ongoing with Jamie and I.Kid seemed to hard for me, but I changed my mind,it goes to show if you look beyond what people say and find the real man, you will find Kid Rock. More power to those companyies, people, etc.,see him for real. I am finally going to see my dream man (jokingly, my babys' Daddy) in Texas this next week. My life has become more complete withe the revolution of extending my music out because of my son, Jamie I love ya, and Your Daddy(jokingly), would be proud. Hats off to Jim Beam, with Kid Rock, you can't go wrong. Peace and God bless, him and his band. Only God knows why, and he tells us so everyday.
I never would have known about Kid Rock unless my son (Jamie,now 32) had introduced me to his music one day riding around in his truck with the windows down and the wind blowing in our hair.It was that day, I jokingly said to Jamie, "he could be your Daddy", I said a joke. But every since then it has been ongoing with Jamie and I.Kid seemed to hard for me, but I changed my mind,it goes to show if you look beyond what people say and find the real man, you will find Kid Rock. More power to those companyies, people, etc.,see him for real. I am finally going to see my dream man (jokingly, my babys' Daddy) in Texas this next week. My life has become more complete withe the revolution of extending my music out because of my son, Jamie I love ya, and Your Daddy(jokingly), would be proud. Hats off to Jim Beam, with Kid Rock, you can't go wrong. Peace and God bless, him and his band. Only God knows why, and he tells us so everyday.