It's Like A Fireman Came in Your Mouth

We like to think our Adrants headlines, on occasion, are snark-filled gems of wit and pithiness but this particular headline wasn't written by us. Apparently, it was written by a copywriter whose first language is, it would seem, not English. Or the ad was carelessly pushed through some automated translation software which, as we all know, never ends well.

Add to that boner (look it up. the word doesn't have just one meaning) of a headline the expulsion of a milky white substance, some creepy fireman shapes and a woman who looks quite pleased after she swallows and you've got an ad that, well, would be right at home as an SNL spoof...if they were allowed to go that far on broadcast television.

What's it all about? Some kind of heartburn medicine from Gaviscon.