'Before Guy' That's Enough Out of You.

We're diggin' Apple's new(ish) banner ad on The New York Times which has PC and Mac in a skyscraper ad to the right of the page commenting on a leaderboard banner at the top of the page which highlights a Forrester study touting Apple as #1 in customer experience as two guys in a hair replacement ad on the left join in.

It's so engaging it's as if news headlines like, "Pakistan Is Rapidly Adding Nuclear Arms, U.S. Says" are just supporting characters in the ever expanding worldwide webisode that is Apple verus Mac.

These sorts of interacting banners are not a new thing. But this effort is among the better ones we've seen.