One Show Pokes Fun Without Actually Making Concessions

After all that awkward backtracking over how much agencies dish out for its pencil-shaped paperweights (where does all that money go?), The One Show is under pressure to lighten the strain on its PR team.

Add to that the usual speculation about whether an old boy's club decides who wins what each year. How best to respond? Nudge-nudge the conspiracy theorists back, which is what One Show tries doing in this series of wordy tongue-in-cheek prints.

With headings like "Secret handshakes. Secret passwords. Secret secrets," creatives hither and yon can guffaw while the One Club rib-jabs and wink-winks the following message into our collective subconscious: Think we're not transparent enough? That's because WE'RE NOT!

"Shadowy" is at left. Also see "Whisper" and "Shroud." Work by Charlotte-based BooneOakley.