Bikinis, Bondage and Bikes. Now There's An Ad Campaign

Alrighty then. All women wear bikinis, sundresses and short shorts while exploring the world on a bicycle, right? Oh, and let's not forget engaging in a little bit of bondage, too. Um, WTF? This, to sell a bike? Johnny Loco bikes. Yea, loco is right.

Created by New Message Amsterdam, the campaign will run in outdoor, print and online in The Netherlands, Spain, Denmark, South Africa and Australia. It was shot in South Africa by advertising and fashion photographer Rene Kramers.

OK, then. Now back to our regularly schedule ad campaigns.