Jordans: Unafraid of Thinking Inside the Box

VCCP put together this no-frills but amiable spot for Jordans Country Crisp, a UK-based cereal label that differentiates itself by spotlighting its own mom-and-popness.

We like how the story of the cereal plays out on the box, and how the wee farmer on the tractor calls out as he scrolls by. So granola. Tagline: "You can taste we care."

Jordans hasn't released a major ad campaign in four years; this also marks its first animated piece. Voiceover by Bill Oddie, whom VCCP said was chosen because of his "association with nature and conservation." Don't know about all that, but he's definitely got a good bedtime story manner. We feel warmy.