'It's Just Such a Thrill When Somebody Comes Up and Says I'm Glad You Made Those Clubs.'

To kick off its "engineering smiles for 50 years" campaign, PING puts founder Karstein Solheim on the platform. The work is a more bearable version of the sap-saturated Sprint/Dan Hesse material: it's just a simple, no-frills voiceover with product imagery.

Unpretentious, nice and neat. By The Martin Agency, whose class-act status was heavy on the spin last week as the result of news that it would lay off staffers -- and give competing agencies up to half the shafted Martinites' first month's pay in exchange for hiring them.