Don't Just Dab Your Mouth; THINK.

We've all heard the legend that JK Rowling sketched the birth of Harry Potter out on a diner napkin while scratching by on welfare. The iconic "I Love New York" campaign was supposedly conceived in similarly humble circumstances -- on somebody's crumpled serviette.

To leverage the power of this unlikely muse, the School of Visual Arts re-imagines diner napkins, toilet paper, sugar sachets and other incidental scraps as college-ruled paper.

Across the bottom of each sheet is the message, "Think. School of Visual Arts." Nice, simple and instantly-engaging. We wish we had some doodle-worthy napkin now, and we're not sure we even remember how to use a pen.

Work by Knarf/New York; more photos at Toxel.com.