Avoid Massive Bodily Injury. Heed This Caltrop-Wielding Butterfly
You've gotta love when a butterfly says, "It's up to you to help the planet. And if you don't, well, I'll rain an assemblage of caltrops down on you like Greek fire." Which is why we love this new TDA Advertising-created campiagn for 1% For the Planet.
The organization urges people to buy from its stores and urges businesses to sell their wares through the store. One percent of every sale goes to environmental causes
Comments
that ad is weird. I like it... and will probably fear the next butterlfly i encounter.
Who is going to read that? I mean, seriously, what consumer will wade through half a paragraph of self-indulgent copy just to get to a mention of 1% for the planet? And I'm a copywriter!
What a waste.
Utter, utter rubbish!
He's actually wielding a mace... ;-)