OfficeMax Organizes the Sky ... and You
To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends.
Heh. Clever. Also, we like the rubber band ball. It's friendly.
The boards are running in major cities nationwide, including Chicago, Phoenix, LA and Denver. Expect to see them through March 1. Target market: females seeking "affordable, stylish private label products that help professionals get organized, do their jobs better and have fun doing it."
Cute how desk fodder vendors are always trying to get us to "have fun" labeling containers of varying size and design. And the best part is, we eat it up! I bought four boxes last week -- two in pinstriped canvas (for "Socks" and "Undyroos"), and two in stamped pleather ("Chargers" and "Miscellaneous"). It made my day.
Topic: Brands, Celebrity, Guerilla, Outdoor, Promotions
Comments
Angela -- You are too funny. I love that you organize your "socks and undyroos." It says so much. My desk could certainly use some Peter Walsh love or at least some assistance from those silly organized birds.
It's shocking how much calmer you feel about The World at Large when your duds are stored in their own special containers.
What? No Elves? Where are the freakin' Elves?!??!?
I WANT SOME OF THOSE CROWS! D'you suppose they'd give 'em away at the end of the campaign? Who do I ask?
I WANT SOME OF THOSE CROWS! D'you suppose they'd give 'em away at the end of the campaign? Who do I ask?
I WANT SOME OF THOSE CROWS! D'you suppose they'd give 'em away at the end of the campaign? Who do I ask?