Cannes Wants Young Lions to Walk With Real Lions

Well, at least the lions aren't humping Draft/FCB-style in this new Cannes Young Lions campaign. Like a lion in the wild who is the master of his domain, the Young Lions are a force to be reckoned with.

They ain't taking no shit but they do use chop sticks to eat their prey.

It's Time to Rule, young creatives. Don't Settle For Scraps. Show everyone what you've got. But do it before February 25 which is the deadline to register for the competition.

The campaign was created by Chicago-based Bagby.