2010 Lexus RX is the Stuff of Technological Fancy

Team One gave us a "YouTube sneak preview" (wait, what?) of its All-New! 2010 Lexus RX ads.

The theme of each is "driver inspired" -- think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you.

Visually interesting and slightly surreal, as per usual. We really liked "Intersection."

"Intersection":

"Assembled":

"City":

Taglines: Reinventing Vision, Reinventing Getting There and Reinventing the Vehicle That Invented it All. They're a little clumsy, but infinitely better than Nissan's "SHIFT_" effort.