Sofia Coppola Lends Camera Eye to Miss Dior Cherie
As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.
We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.
Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.
by Angela Natividad
Jan-12-09
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Topic: Brands, Campaigns, Celebrity, Commercials, Good, Television
Topic: Brands, Campaigns, Celebrity, Commercials, Good, Television
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Do you know if this ad came from an agency that Sofia Coppola worked with? Or did Christian Dior hire her directly?
There was no ad agency on this project, they have an in house team. Christaian Dior hired me as a freelance producer and we worked directly with Sofia Coppola.