Pancreatic Cancer: The Assassin with Flair.

Comments

I hope I am missing your point. Otherwise it appears you are trivializing the most deadly, devastating disease known. Their point is it's "the silent killer" (90% of people diagnosed are so far along they rarely survive six months to a year) and if only one person gets proactively tested it's likely one human life spared. It's also a least known disease with the least funding for research. It's basically a death sentence in today's medical state. To me this is an untouchable subject for sarcasm or critique. I wonder if you or a loved one was given the news of such magnitude you'd be so flippant and insensitive. Shame on you.

That the ad sparks a certain reaction has nothing to do with how I feel about the magnitude of cancer. I'm not going to lie and call it a heartstring-tweaker just because of its topic matter.

I don't know how you can separate the two--the issue from the ad. And to say, "Unintentionally hilarious" is unfathomable. Were you amused by the actor's delivery while missing his point? I think that ad--to any person with any family history of cancer--would find it dead pan serious and on target, and prompt some action. It's a silent killer (the driver isn't aware) and it's a killer (he will die because he won't get a diagnosis till too late). Less than 20% of those diagnosed are operable. Of those who get the Whipple (a radical surgery) 90% still die in 5 years. The ad is rightly sobering and callous--just as is the insidious disease. But certainly nothing remotely hilarious! And lastly, given the ominous threat of PC, how might one deliver such a cold message? The ad does a great job of staying away from heartstring tweaker by far because PC is not an emotional play--it's all business to fight to live. The ad is perfect for the subject. The team who produced it knows exactly what they're communicating and nailed it.