O2 Produces Homage to Human Curiosity

For client O2, VCCP/Berlin directed "Curiosity," a patchwork of scenarios where curiosity gets the better of you: is the bench with the "wet paint" sign still wet? Can bubble-gum help you hold your breath under water? Will your tongue really get stuck on the frozen pole?

The ad concludes by sending viewers to the O2 website, where they're invited to indulge their curiosity and try O2's service.

T-Mobile also appealed to the inquisitive mind in an American ad campaign for its G1 handset. But instead of pursuing their own answers, actors faced the camera with childlike postures and posed small but nagging questions.

The approach was more quirky than seductive -- signs of a cultural difference, or is one method actually better than the other?

Produced by Stink/Berlin.