How to Be An Idiot In Three Steps by Mountain Dew
1. Open a can of the caffeine-fueled stuff and down it.
2. Strap on a snowboard/skateboard.
3. Film yourself being pulled behind a train until...
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It occasionally shows its hand as being CGI, but the concept is a good one. Love the first person perspective.
pretty lame to post only a link where you not only have to sign up but to pay to see the content. maybe someone should tell the coloribus guys about Youtube and the likes.
check out the spot right here:
http://www.youtube.com/watch?v=SRIhhSaTGWY