Hey, Dover. Is That Your Life Savings, or Are You Just Happy to See Me?

At Philly International this week, I found this weird ad for Delaware's department of tourism. The running theme is "keep it in your jeans!", which at first sight would appear to be the yang philosophy to Levi's recent "unbutton your beast" endeavor.

Oddly, though, the message isn't to keep your monster man-wad at bay. It's an invitation for tourists to ... save ... money.