Fetch Happens, One Show Calls, Brands Twitter, Hoodies Remixed

- Wanna "kick it 2.0 style?" Head over to Champion's Hoodie Remix and let your self expression get jiggy designing your own hoodie.

- Dominoes said "screw you" on national television to Subway following the receipt of a cease and desist Subway sent to Dominoes over claims the pizza chain made about its new sandwiches being tastier than Subway's.

- Gretchen Weiners would be so happy!! Fetch finally happened! Well sort of. FetchBack, today, joined the Network Advertising Initiative.

- Deadline for 2009 One Show entries is January 30.

- Writing on Mashable, Jennifer Van Grove takes a look at 40 brands using Twitter, what their doing and who's behind the screen name.