Contest Encourages People to Out-Bimbo Jim Beam Bimbo

Remember the Jim Beam girlfriend ad? It's back. And this time it comes with a contest which kicks off today. As part of the campaign, people will be urged to create and upload their own versions of the Girlfriend commercial for a chance to win $25,000 and a trip to Las Vegas.

The commercial which will air through February 15 on sports networks including TNT and ESPN during the NBA playoffs. People will have until March 19 to enter the contest.

So if you've got something even more bimbo-headed that the original then, by all means, send it in. No doubt we'll feature the winner here.