Chester the Cheetah Brings Weird to Super Bowl
Life is full of adventures. Some good, Some bad. But you can't let the bad ones get you down so let's just move on and do what we're supposed to be doing here on Adrants: talk about adverting.
Cheetos has decided to join the Super Bowl action this weekend with a :30 featuring oddball, Chester the Cheetah. The commercial, which, again, centers around Chester encouraging a person to defy convention, will air during the first half of the game.
Created by Goodby, Silverstein & Partners, the commercial continues the freakiness which began with that weird commercial in which two women, one old dude and a Patrick Stewart-voiced, mischievous Chester Charlie who's there but not really hang out in a laundromat.
While we love the Cheetah, it's not going to be easy to outdo the weirdness of that original Laundromat commercial.
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The Cheetos commercials do not encourage a person to "defy convention," they encourage a person to be mean. There's a big difference. And you should know that.
I like Cheetos. I cannot be on a long car trip without them. But even I am having second thoughts about supporting this product. These commercials are a huge mistake.
It seems like they're going for a BK King style creepiness. Personally, I think "kids" when I see Cheetos. But these orange corn sticks are trying to be the Sprite of the chips: the rebellious and mean-spirit choice.