Canada's Family Literacy Day Gets Big Media Push

ABC Canada and Honda have teamed to promote Family Literacy Day on January 27, 2009, an annual event which encourages families to read and learn together. Toronto-based zig created the marketing materials for the event this year, including children's activity books for libraries and schools, event planning guides for Honda dealerships, radio spots, posters, billboards, print ads and ambient advertising.

Over 50 media outlets will donate media to the campaign. And there's a lot of creative to see:

Ambient:
"What's down here?"
http://ourideas.org/creatives/FLD/ambient/Whats_down_1.jpg
http://ourideas.org/creatives/FLD/ambient/Whats_down_2.jpg
"Who's this guy?"
http://ourideas.org/creatives/FLD/ambient/Who_is_this.jpg
"How high can frogs leap?"
http://ourideas.org/creatives/FLD/ambient/Wall.jpg
"Why are hot dogs called hot dogs?"
http://ourideas.org/creatives/FLD/ambient/Hot_Dog.jpg

Print:
"Why are clouds fluffy?"
http://ourideas.org/creatives/FLD/Magazine/FLD_Mag_Clouds.jpg
"Why do we drive on the right side of the road?"
http://ourideas.org/creatives/FLD/Magazine/FLD_Mag_Drive.jpg
"What are 6 ways to get rid of vampires?"
http://ourideas.org/creatives/FLD/Magazine/FLD_Mag_Vampires.jpg

Radio:
http://ourideas.org/creatives/PR/FLD/radio/bear_mauling/
http://ourideas.org/creatives/PR/FLD/radio/glug_glug