Yawn. Oh Wait, Not Yawn! It's Time For Another Sony Commercial!

Balls! Paint! Play-Doh! Foam! Zoetrope! Zoetrope? Say what? Yes, it's time for another grand scale Sony commercial and it's being shot right now in Northern Italy. The ad will feature Brazilian footballer Kaka and the the world's largest zoetrope as vetted by the Guinness Book of Records. The zoetrope, a device invented in 1834 by William Horner which creates short films out of static images, measures 30 meters in circumference and 10 meters in diameter.

The commercial will hype Sony's new Motionflow technology which adds new image frames to action scenes to make them smoother. The analogy to the zoetrope is fitting.

It's not clear yet what will happen in the commercial but all the action can be followed on the Bravia in Motion blog and the Sony Europe Twitter feed. And we'll be following the development here on Adrants as well.

Visit our flickr album where we'll be adding images as we get them. New ones from today just added.