Stella Basks Paper World in Warm Beery Glow

Lowe Roche/Toronto and Psyop have put together a devastatingly charming holiday ad for Stella Artois.

In it, a Geppeto-esque craftsman builds an elaborate paper dove. When night falls, she flies off his desk and descends upon a sleepy paper town -- all to park a snowflake (or is it a star?) at the base of a Stella Artois goblet, glowing like the Christ child.

Make haste and see. Users on StellaArtois.com, where the video serves as an intro, can also send "paper" stars -- glorified beer invites -- to friends. Options for appropriate "tone" include Custom, Poetic, to the Point and Sincere.

I picked Poetic.