Sexploitation for a Bike. It's Almost Genius.

Titus -- whose luxury mountain bikes can range between $3370 and $7495 -- hopes to appeal to young, budget-taut users with a campaign tagged "It's worth a second job."

Each print piece manages to be slightly humiliating without leaving the kiddie park. A delicate balance. See variants:

o Phone sex operators
o Nude model

Food for thought: with $7495, you could buy three Macbook Pros, 32 iPod touches or 94 white earbuds. (Lisa Simpson would die of envy!)

Or, hell, you could get one of these.

Not that we care where you spend your hard-earned shekels; we're just putting it in perspective.

By TDA ADVERTISING & DESIGN/Boulder.