Heinz's Tomato Plants Need a Little Pep Talk

Based on the premise that plants grow faster and more lavishly when spoken to, Heinz launched Talk to the Plant.

Help make the world's best ketchup by typing encouraging words to a growing tomato sprout, then choosing an automated voice to relay your message.

It's an appealing idea, but beware: the voices are about as soothing as the singing bot tenors in Yahoo's latest emoticon campaign. If I were a wee green, I'd drop leaf and crawl back into the blissfully silent soil.

By Swedish agency Daddy. Via Catch Up Lady, who has lots of other fun factoids about the campaign.