Bennetts Insurance Upholds Legacy of Its Founder

There are many ways to sell insurance: the full coverage facial. Or cross dressing cheerleaders. Or the accidental wedding proposal. Or five-year-olds. Or Sanjaya.

And then there's bouncing thong-clad women getting spanked, courtesy of Bennetts Insurance.

Which brings us to Bennetts' latest effort, featuring motorcycle-style mechanical bull riding ... in slow motion ... in the rain ... while the riders wear bikinis.

But before rising to argue that wet, slow, mechanical bikini bull-riding has nothing to do with insurance, consider the roots of the company. "The origin of the oath 'Gordon Bennett' lies in the behavior of a 19th century playboy of that name," FishNChimps informs, helpfully adding, "It therefore came as a pleasant surprise to read on the CV of a certain insurance website that in 1930 this company was 'Founded by Gordon Bennett in Coventry and provided general insurance for customers.'"

So it's probably safe to assume Gordon Bennett himself -- self-styled playboy -- is smiling down upon the warped efforts of his ad men, proud that his pervy love of poon has trickled down to the modern day ... with admirable fidelity.