Shocker! American Apparel Uses Nudity to Sell Clothing!
Once again, nudity in advertising brings back good old-fashioned American outrage. To which, we offer our standard reply: Why so shocked? Nudity is natural and beautiful. And, not to mention, normal.
Of course, using it to sell products is another story but still. Is it really so horrific to show nude people in ads? After all, given the length of time humans have been on the planet, clothing is a pretty new concept. This ad is just getting back to...ahem...the natural way of things.
Comments
American Apparel should just start branding their own porn.
PS. Thanks for the comment. But no link love?
I linked to Reverse Cowgirl who sent her piece to me.
Don't get us wrong, we love nudity. We were just surprised to see it literally pop out of nowhere. http://tinyurl.com/5lt3qv I love what American Apparel is doing and I can only hope to see more ads like this in the future. It's refreshing to see a brand taking these risks.
And we have absolutely no complaints about seeing their ads either;)
very cool ad. not sure why people get offended by nudity? sexuality is beautiful and this is not x rated, its more like pg-13. the item looks fabulous. i personally think the only judgment to be made on this photo, might be that the girl could be a bit tanner as opposed to pasty. i heart american apparel.
Ban all sex now. The filth must end!
AA has always been a little edgy with their ads, but I also feel like they have a very Euro feel to them, so the nudity is a little more understandable. Still interesting to see a very blatantly 'sex sells' type ad for a major brand.
American Apparel has been pushing the edge for some time now. Y'all must not have noticed that they've been use porn stars to model their wear for a while now.
Hey Wally, have you seen the Beave?
It basically because of their ad strategy that American Apparel has become a "major brand." If you think about it, with only 200 or so stores worldwide, they're still basically boutique and should be flying under the radar for most people. By breaking the rules and not being afraid to show some nipple....here we are.
Wonderful!
Adrants covered the nudity angle with Bluefly a few years ago when Bluefly leaked their ads to my nudist resort, The Terra Cotta Inn so we would blog about them.
Nudity does create great buzz in the US and does sell if it is done well like AA. The whole idea is when women see their advertisements, some will think they are hip and edgy and go to their stores.
My congrats to American Apparel on a very creative ad. Hopefully someday they will contact us like Bluefly did so we will be written about in Adrants.com again
Adrants covered the nudity angle with Bluefly a few years ago when Bluefly leaked their ads to my nudist resort, The Terra Cotta Inn so we would blog about them.
Nudity does create great buzz in the US and does sell if it is done well like AA. The whole idea is when women see their advertisements, some will think they are hip and edgy and go to their stores.
My congrats to American Apparel on a very creative ad. Hopefully someday they will contact us like Bluefly did so we will be written about in Adrants.com again
Adrants covered the nudity angle with Bluefly a few years ago when Bluefly leaked their ads to my nudist resort, The Terra Cotta Inn so we would blog about them.
Nudity does create great buzz in the US and does sell if it is done well like AA. The whole idea is when women see their advertisements, some will think they are hip and edgy and go to their stores.
My congrats to American Apparel on a very creative ad. Hopefully someday they will contact us like Bluefly did so we will be written about in Adrants.com again
Oh gosh a nipple! Does the FCC know about this? It sets such an unrealistic beauty standard; the very idea that a female might not wear a shirt is highly offensive.
Give me a break.
Wow. So edgy. Like, cutting edge, almost envelope-pushing. I mean, it's SO hard to know what cuts through the clutter these days.
I guess people got sick of all that cameltoe.