Nova Scotia is Like an iPhone that Pees Coffee.

It's funny about this subsite. For a few seconds I seriously thought it was for a phone called the Pomegranate NS08 -- which I had already begun to covet more than anything else I've ever wanted, ever.

Then I realized it's unlikely that a phone -- even one with email, internet, GPS, music and a camera -- will actually shave your face, brew coffee or double as a harmonica. (Though it's easy to picture scenarios where all those value-adds would be useful.) So, taking my cues from the site motif, I concluded this must be a campaign promoting the universal merits of the pomegranate fruit.

I hit "Release Date" and got a message that kind of seemed to corroborate my theory:

Someday you'll be able to get everything you want in one device. Today you can get everything you want in one place.

Followed by the product reveal, which did blow my mind because it struck me as so utterly improbable:

"Nova Scotia."

Wait, what?