Dying of Boredom? Become a Bookie

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November in Canada sucks. There's neither sun nor snow, no Thanksgiving, no Obamamania to call their own.

So what's the best way to stick it to a month that's gunning for your unhappiness? The Royal Agricultural Winter Fair, where you can watch, like, horses and ... stuff.

zig, the Toronto-based agency entrusted with "[making] an agricultural and equestrian show sexy to city slickers," came up with the ultimate anti-November manifesto, which, after all the doom and gloom, positions the Royal Fair as the ultimate pastime in a month when no fun can be found. Anywhere.

by Angela Natividad    Nov-13-08   Click to Comment   
Topic: Campaigns, Commercials, Events, Promotions, Television   

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Comments



Comments

Damn you, Canadians! Way to take something actually funny and attach it sloppily to an equestrian show and call it an ad.

Posted by: Kaitlin on November 13, 2008 11:24 AM