Dupont Wants to Take You To Funky Town.

Because after all, petrochemical research means tiny towns. Most spots for chemical companies have always featured lab guy + beaker and knowing smile. Emphasis on 'knowing.' The GE ecomagination stuff was a nice break from beaker love, and now comes another. Dupont employs technique of the moment tilt-shift photography in a spot called Open Science from Ogilvy/NY with Gaelle Denis and MassMarket's visual effects. (Man, that's a credit mouthful. Score! )