Detroit Pistons Reinforce Sporting Mentality Stereotypes
In what has to be the worst sports team promotion ever created in the history of sports team promotions, the Detroit Pistons are out with a video promoting Guy's Night Out. Complete with horrible acting, cheesy music, ridiculous copy and infomercial-style visuals and supers, does nothing but cement outdated stereotypes of sports-crazy idiots and their bitchy, whining wives.
One can only hope the goal of the work was to create something so horrific, it would achieve "so-bad-it's-good" status. If that's the case, though well-intentioned, the creators have failed miserably.
Comments
A link might be nice.
To be fair, the Pistons are also hosting numerous Girls Night Out games this season. While I would go to a Pistons game without any promotions, I was able to get five of my girl friends to come because of the affordable price ($30) and that the promotion came with a martini glass, $8 gift card, and a chance to meet and greet with a player afterwards. Plus, we get to see the Boston Celtics.
I can't speak for the ad itself (as I haven't seen it), but the Girls Night Out promotion did get five of my friends to go to a game when they never would have otherwise.
http://www.youtube.com/watch?v=fojl7GRfUwQ
Thanks, Rich. I somehow forgot to add the link to the story. It's now part of the story. Sorry about that.
This spot made me throw up in my mouth a little bit. You'd think that a sports team would be able to come up with some decent, creative stuff, but I've been proven wrong.