90,000 Locals Can't Be Wrong. Can They?
New work from Lowe NY for Aruba Tourism has a sassy new tagline: 90,000 Friends You Haven't Met Yet. I mean, really, it's Aruba. How hard is THAT place to sell: "Aruba-definitely better than where you are now." Anyway, the work features comic Lewis Black as well as a host of locals who went for the peace-and stayed for the huts!
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I'm reminded of a time I picked up a magazine with an ad for Mexico on the back and the copy read "You'll like Mexico." Now that's a hard sell. There was a beautifully lush jungle scene, a few people standing around looking tanned and relaxed, and that banner headline. Almost like something out of
Crazy People.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.
Hey Aruba! I don't need any more "friends." I can't stand the ones I've got. Just keep the medical waste off the beach and the daiquiris flowing.