MySpace Music Promotes Artist Individuality

MySpace Music, which went live in late September, is running a print ad campaign composed of artists and some of their favourite playlists.

At left is an ad featuring Moby, complete with link to his MySpace site. The text, presumably hand-written by The Man Himself, gives us the skinny on Moby's New York playlist.

Also see "Songs to Come Down To," a handwritten playlist by Kings of Leon, and "Music that My Friends Wrote" by Jenny Lewis.

Sedate, distinctly cool and in keeping with the network's indie band community feel. This is the first time MySpace has stepped beyond its borders to advertise. But hey, this is also the first time major labels have been willing to help foot the bill.