Cigarette Maker Offers People Chance to Control Billboard

Jakarta-based agency SemutApi has created what its labeled the "first digitally interactive out of home advertising in Indonesia." That may be true but it's not the first worldwide. Anyway, the work is for...OMG...cigarette maker Djarum Super and is called The Bro & Cuy Super Show.

As art director Aria Gorba Hamdani describes, the work is "about two soccer addicts who are willing to do anything to be famous. So they went inside an LED screen billboard and perform cool and silly soccer moves as requested by anyone."

Passersby can text the board and request specific videos featuring Bro & Cuy to be played. There are ten videos in all. You can check out a video of the board here.