Because Even the Big Guns Slip Sometimes

This online ad for Cleatskins starts out like a typical sportsgear spot: adrenaline-pumping music, bad-ass sports star, epic narrative. It all seemed very made-for-TV.

And then the end happened, and then I laughed, because this is the kinda stuff you can do on the 'net that you can't risk doing on television. Unless you're Budweiser.

Produced by Kamp Grizzly for agency UXB.