Sony Gets Its James Bond On with Mission for a Million

Bond. James Bond. Yes, he's back for another adrenalin-fueled adventure this November and, yes, brands are lining up to get a piece of the action. Sony, with a promotion called Mission for Millions, offers people the chance to win $1 million by playing in which they are tasked with recovering stolen HDNA molecules.

Supporting the contest will be all the usual suspects, a Facebook page, a mainstream media ad campaign, storefront displays and an online campaign.