Menstrual Cramps Got You Down? Print Out Some Iron-On Cupcakes!
In its ongoing quest to appeal to the Prozac nation ("Have a happy period!"), P&G pad-peddler Always redid its site.
Think pastel shades, abusive Corsiva-style typefaces and a general "Happy" theme. PMS-sufferers are invited to spread the happy! with downloadable insanity, zen garden therapy, or -- better yet! -- by printing out iron-on clip art.
"Make your period a happier time by grabbing a comfy tee and pair of panties, picking your favorite transfer designs and heating up the iron!" the site prattles, its copywriter clearly a model of loathing -- or on a whole lot of Zoloft.
Comments
I don't know... when I've got pms, cramps, or just a delicious case of manic psychosis the last fucking thing I want is to waste my time with "happy." What I really want is a chainsaw, a gallon of gas, a motel room and maybe the stupid ad team that created this shit. "I'd like to introduce you to my little friend..."
A man clearly came up with this idea, as nobody who understands the pain involved would even think of this. I would like to kick him in the nuts personally, if anyone can pass on his contact details please? Thanks.