He Wanted More Bling Than You Could Shake a Pheasant At. See How it Went Down.

For a recently-launched TV campaign, Yell.com is seeding videos across YouTube that wrap up its TV ads.

In the spot we reviewed, a bratty kid called Marcus tells party planner Fresno he wants a ghetto-fabulous fete instead of a Roman-themed party. Fresno takes on the challenge. Here are the results, complete with party footage and interviews with Fresno's assistant and Marcus's parents -- the feeble, well-to-do folk that created the monster in the first place.

Nice idea, not super-engaging though. How do TV viewers know to go online to finish the story? It's not like the spot was a cliffhanger, and I don't think anybody feels personally invested in Marcus's fate. Or even Fresno's, for that matter.